Wholly Wholesome was born in 1996 after their President, Doon Wintz, recognized the prevalent notion that natural food consumers fully accepted that taste had to be sacrificed on the altar of natural ingredients. Over 20 years later, their passion to create a natural baked goods product line that could deliver great tasting organic desserts for ingredient-conscious consumers has led to pies, frozen pie shells & crusts, and an all natural gluten free line.