We're Jarred and Brandon, the NOOMA brothers. We grew up playing hockey and made it all the way to the pros. As our careers took us through college and pro, our definition of fitness and a healthy lifestyle evolved, but the products we were given remained the same. So after years of being given sugar-packed, artificial sports drinks, we decided it was time to redefine what it meant to be a healthy sports drink. With help from our mentor and business partner Chris, our team created a drink people would love before, during and after workouts - this meant using organic ingredients, no added sugars and an ingredient label anyone can understand. We shared our drinks with fitness communities everywhere - from CrossFit boxes and spinning classes to run clubs and yoga studios. In the process, we received invaluable feedback (and great workouts) that helped shape our drinks. We embraced this feedback, and these communities embraced us. Through it all, we have created an organic, simple-ingredient sports drink loved and inspired by those very fitness communities - we created NOOMA.