All Honest Tea products are certified organic and most are also fair trade certified. Co-founded in 1998, it all started after a long run in New York City. Seth Goldman was looking for the perfect drink and when he couldn't find something that wasn't "Just a Tad Sweet", he took it upon himself to create something we all know and love - Honest Tea. Honest Tea seeks to create and promote great-tasting, healthy, organic beverages. They strive to grow their business with the same honesty and integrity they use to craft recipes, with sustainability and great taste for all.